How to use Instagram to grow your Business?
Before “How” , Let’s First talk about “Why”
Instagram is the 6th largest social network with over 1 billion monthly active users globally. So, you can imagine why you should consider Instagram to grow your business. Apart from the Numbers, Instagram also provides a ton of features to grow your business such as Business account, you can create Ads the way you want, Easy Interaction with The audience, and of course a lot more. Okay, Let’s not get into this topic and keep it Simple as Yes, You should consider Instagram to Grow your Business. That’s it, that’s the story.
Coming to the main topic of the article, which is “How”. First of all, I am not going to Discuss these useless things such as How to create Instagram account, How to convert your account into Business account, etc. Well, I think a few things can be useful for you to grow your business using Instagram, which is mentioned below.
1. Keep Updating Your Feed
One of the most effective way to Increase your audience on Instagram is to Post regularly, whether it can be Post or Story. It will help you to gain more Audience and eventually Increase your business. Another important thing is to Post a Valuable and Minimal yet Beautiful content, Which will help you to attract your customers.
You can run ads on Instagram according to your budget. Ads are also one of the most effective ways to reach out to your audience. You can create your ads according to your preference, also you can drive the audience to your website, Profile or Direct message. Few things to keep in mind, while creating your Ads, Such as It should be easy to understand and Simple, It shouldn’t look like a Scam or something fishy which might affect your business a lot.
Interaction is also Very Important when it comes to online business. It is important to respond to your Customer’s Messages, Comments, etc. it will help to build the trust on your Product because as the Pratik Gandhi(From Scam 1992) says” Trust is the most expensive thing”. Also remember one more thing that is, It also matters that how you reactrespond to your audience.
Instagram provides an option to link your Contact Number or Your E-mail to your Instagram account. It will help you get Some collaborations and also You can approach someone to Collaborate with you. Because Collaborations is a Part of Marketing and as we know, Marketing is everything, when it comes to online business.
5. Use Hashtags
There is no ifs, ands, or buts about it! You should be using hashtags. Why? A lot of users follow hashtags, so your content will find its way to their feeds automatically. So now the question is, How many? Well, you can use up to 30 hashtags on Instagram. A lot of folks ignore using hashtags, please don’t be that guy.
6. Influencer Marketing
Influencer marketing will help you to catch more audience. There are two types of Influencers: 1.Micro-Influencers(5-10K Followers), 2.Macro-Influencers(More than 10K Followers). So, you can choose according to your budget and your preference. But One thing worth mentioning here is, Don’t slide into there DMs directly, First Interact with their Content. If you want to make this whole process simple, then here are the App recommendations from my side: 1.Carro, 2.Stellar
7. Organize Giveaways/ Events/ Discounts
I am sure, You’ve seen Instagram giveaways on your feed. Keeping aside Product or Influencer, they include a call to action in the caption that ultimately forwards a brands or Influencer’s growth. Organizing Such events or Giveaways will definitely help to attract the audience.
Okay, That’s all the basic steps from my side. Of course, you’ll learn with time and different experiments. So, Best Of Luck for your Business.